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I'm Kristi. I'm the artist behind At the Dot Design.
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There are no doubt a LOT of opinions on this subject, and mine is only one of them. Several people have asked me whether they should send art directors a full portfolio when they are pitching their work for licensing. The short answer in my opinion is no, but let me tell you why I think that.
I LOVE the idea of a portfolio and I have seen so many beautiful ones. I love portfolios that allow you to flip through them like a book online. I always drool over portfolios filled with wonderful mockups, pattern swatches, and information about the artist, and their process. Don’t get me wrong they are wonderful, but for me, they are not an efficient use of my time.
As soon as I learned about sale sheets I was like, “Yes! I’m in!”. I love their versatility, the way they can make your work easily viewable, and how they make my pitching process move quickly and smoothly. If I haven’t sold you on the idea, here are my top three reasons to send sale sheets instead of a full portfolio.
Have I convinced you yet? If not I completely understand, portfolios are wonderful and if they are the right direction for you I completely understand. But, if you are looking for an easy way to prepare your artwork for art directors I suggest giving sale sheets a try (even if it’s only for a little while).
Of course! Here are some situations where I would send a full portfolio instead of sale sheets:
Now, I’m dying to know. Are you team sale sheet or team portfolio?